It’s 2001 in Rhode Island, and casino worker Michael Hoover is about to become a millionaire. After finding a winning piece tucked inside a magazine, he has hit the jackpot in McDonald’s popular Monopoly promotion. But the officials with the giant check have a hidden agenda: they’re on the trail of a scam artist who has managed to rig the game.
First launched in 1987, McDonald’s Monopoly is one of the longest-running promotions in the history of the fast food chain. To date, the game has run across more than 20 different countries, with players challenged to collect pieces from branded packaging. If they win, the lucky individuals can each claim fantastic prizes such as cash, holidays and luxury cars.
Based on the Hasbro board game of the same name, the McDonald’s version of Monopoly follows the same basic rules. However, while players can still win big by collecting a set of matching properties – with a cool $1 million typically offered to anyone who acquires Park Place and the rare Boardwalk – there is also the chance to get lucky with an instant win token.